Article can be found at http://www.crainsnewyork.com/article/20100504/FREE/100509944
Time Warner Cable, Cox asked to drop ad claims
The National Advertising Division of the Council of Better Business Bureaus says the cable companies are incorrectly representing their networks as running on only fiber-optics.
Published: May 4, 2010 - 3:18 pm
(AP) - An advertising watchdog is asking Time Warner Cable and Cox to drop claims that they run fiber-optics networks, after Verizon complained about their ads.
The National Advertising Division of the Council of Better Business Bureaus says both cable TV companies describe their networks as "fiber-optic networks" in their advertising when in fact they are referring to networks that include both fiber and traditional copper cable.
A purely fiber-optic network transmits data faster and has greater capacity than a hybrid. Verizon Communications Inc. has been building out a network that extends fiber optics to the home, rather than just a hub in the neighborhood.
The National Advertising Division of the Council of Better Business Bureaus is the advertising industry's self-regulatory body.
Time Warner Cable Inc. is appealing the decision. Cox says it will consider the decision in future ads.
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