New Heinz Ketchup recipe shakes up fans of the condiment
May 13, 2010
Heinz will change the recipe for its flagship ketchup product this summer, sparking outrage among some lovers of the condiment Thursday.
The Pittsburgh Post-Gazette reported Thursday that the salt content of the condiment will drop by 15 percent, saying it was the most significant change in the ketchup recipe in nearly 40 years. Under the new formula the average serving will have 160mg of sodium, down from 190mg.
Heinz has been testing the new recipe in its hometown of Pittsburgh and six other cities to "ensure the recipe met our consumers' expectations," Heinz spokeswoman Jessica Jackson told the Post-Gazette.
But there were mixed reactions to the news on the Heinz Ketchup Facebook page.
"PLEASE DON'T CHANGE YOUR RECIPE!!!!!!!!! We need salt in our diets. Make a low sodium one if you want.....but don't mess with perfection. Wars use to be fought over salt.....do I have to start hoarding Heinz with salt?," one fan wrote.
Another added: "Just read the article in the PG about changing our ketchup! No, no, no!!!! We like our ketchup just as it has been for over 100 years. Remember that whole "New Coke" fiasco?!?"
But some of the about 390,000 fans of the Heinz Ketchup Facebook page welcomed the change.
"Very happy to hear about the new reduced sodium ketchup coming to a supermarket near me soon," one wrote Thursday.
New Heinz Ketchup recipe shakes up fans of the condiment - NYPOST.com.
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