Health Department Reports Most Successful Nicotine Patch and Gum Giveaway to Date; Launches New Anti-Tobacco TV Ad
Annual giveaway enrolled a record 40,000 New York City smokers
New TV spot depicts how irreversible lung damage affects most smokers
 New York City’s Nicotine Patch and Gum Giveaway Program enrolled more than 40,000 smokers in 2010, nearly one and a half times more than last year’s enrollment of 28,000 smokers. Following the most successful giveaway program since its inception in 2003, the Health Department continues its anti-tobacco efforts with the launch of a new television spot. The spot, originally produced in Australia by Quit Victoria, was adapted by the Health Department to air in New York City. It will run in English and Spanish on network and cable television through June 13 and can be viewed online at nyc.gov/health.
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