Sunday, March 28, 2010

Sen. Eric Adams fights 'crack' epidemic by launching ads urging youth to pull up saggy pants

clipped from www.nydailynews.com

Sen. Eric Adams fights 'crack' epidemic by launching ads urging youth to pull up saggy pants

Sen. Eric Adams is urging kids to clean up their look - and pick up their pants - with six new billboards targeting the saggy trend.

Kristopher Radder

Sen. Eric Adams is urging kids to clean up their look - and pick up their pants - with six new billboards targeting the saggy trend.

State Sen. Eric Adams will announce Sunday the posting of six giant billboards in Brooklyn targeting the saggy trend.

The billboards go up Monday.

"This whole sagging pants culture seems to have swept the city and the country," said Adams, a Democrat.

"Children will be children. But as adults, we need to be on record and tell them they're doing something wrong."

The 22-foot-tall billboards will be erected along heavily traveled streets, primarily in Crown Heights.

Each billboard features two male models whose pants are hanging so low their underwear is showing.

The message: "Stop the Sag!" and "We are better than this!"

Adams says he used $2,000 in campaign funds to launch his new ads, set to go up Monday.
Kristopher Radder

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